Corporate Brand Design
Role: Senior Brand Designer
I worked with C3 AI to elevate and formalize the brand and visual design, prior to the company's IPO. Specifically, I addressed brand + product cohesion, expression, and evolved the brand narrative as it related to various AI products across industry verticals. Tactically, I developed the formal brand guidelines, managed brand partnerships, as well as creative brand storytelling throughout the website, campaigns, events, and product launch visual design.